What Every Social Media Expert Should KnowYou're In Demand - But For How Long?
I think it’s time to remind the social media analysts, gurus, experts, consultants, mavens, speakers, Twitter celebs and other Web 2.0 folk that you may be making a mistake by thinking and talking about social media as the end all/be all in the world of digital media and communications.
Surely, this is your expertise/your niche - along with the soup du jour when it comes to HR departments. Heck, take a look at this Chicago Craig’s List feed and count the number of times social media or social networking terms are used. As much as this excites someone like yours truly (especially since I’ll be starting a new social media gig with Edelman on January 5th), it also makes me nervous.
Do social media professional really understand the holistic approach to online marketing and digital media?
Some of you work with some major brands but you should always keep an understanding of how other online tools contribute to the success of your client’s goals. If you have a good handle on the majority of the tools below, that’s terrific. If you don’t have a handle on these other strategies, no worries. I’ll be creating some cheat sheets for you to reference as you embark on those meetings. Now on to the list:
