As I peruse the new HBO shows this season, I came across 'The Ricky Gervais Show'. Having already a received a heads-up of this new series at the Gervais-hosted Golden Globe Awards, I was interested. Gervais is hysterical.

When I learned what the show actually was, I thought, 'Brilliant'. Originally a series of podcasts, The Ricky Gervais show is now an animated series - taking the audio from the podcasts that already aired years ago. Interesting fact: the original podcasts earned a spot in the Guinness Book of World Records for the most downloaded podcasts.

What makes this interesting is that Gervais and crew recognized that a) they are funny b) people like their content and c) many folks still don't know what podcasts are

So...

Why not take the content that put them in a record book, add some fun animation and repurpose as a series on HBO? New audience and a new stream of  revenue. Voila.

Another example of repurposing content? 37 Signals. They've turned their start-up tips into a popular eBook and are coming out with a new how-to guide for entrepreneurs.

The next time you think your 'old' content can't be redone for a new audience, think again.