07 · 21

Straight From the Boss: Edelman's Approach to PR

Yes, I work for a PR firm. Granted, it's the Digital arm of the firm, however it's still public relations. There are two major reasons I decided to come back to corporate full time:

1) Working for a woman who is not only a fellow blogger, but has her own interesting digital experience
2) The Edelman philosophy to public ENGAGEMENT versus plain old relations

Shel Israel's article, featuring Richard Edelman, says is all.