Seesmic Look: The Updated Portal?
Interesting news out of NYC today. Seesmic launched its new Windows-based tool, Seesmic Look. Designed to work with Twitter (and happens to have a Twitter-approved seal to boot), Look looks to me like an enhanced and suped-up portal page from the 90s.
The pre-determined Twitter lists (based on various interests and themes) are reminiscent of the portal categories from AOL, Yahoo, MSN, Altavista, Excite, etc. Consumers that aren't heavy Twitter users can still have the experience of Twitter, but in a more efficient way. Brands also jumped on board, enabling Seesmic to use those marketing dollars to make brand oriented Look pages. Smart.
Another interesting development: Seesmic is looking to install this application on PCs at purchase, but is yet to determine who the manufacturer will be.
