Sleepover 2.0
One high end penthouse hotel room.
A diverse group of 20-30 something women.
A sleepover livestreamed online for 24 hours.
This is what Sleepover 2.0 was about: using a digital medium to connect with people around the world. This is exactly what we did. The result? Full release attached.
- 26,000 global viewers
- Top ranking on Ustream's home page on the evening of the livestream
- Surprise phone call by MC Hammer
- Local and national sponsorships
- In room concert by I Fight Dragons
- Early receivers of the now famous #RamonWow
