Why?

In most cases, tv personalities, news anchors and producers actually mean 'visits', not hits. The term 'hit' actually devalues the metrics someone is trying to convey.  A hit can simply mean that a web page appeared after someone clicked over to said page. These hits could also have a large bounce rate, meaning a user clicked to the page, didn't see something they liked and turned away quickly, in some cases, under a minute.  In addition, there are various ways to count the visit. Did the page load? How much of the page loaded? How much of the video actually played? 

Not so black and white now, is it?