How Much of The Web Do Consumers REALLY Understand?
I would have loved to be a fly on the wall at yesterday's FTC debates. Re: consumer privacy online.As evolved as the web as, I don't think a good majority of the public knows about cookie deletion or click-stream analysis. Throw in the notion of keeping track of IP addresses for ad targeting and you have a whole populous of folks that don't know their activities are being tracked with a few simple pieces of Javascript. Could educating the everyday consumer help enhance the overall web experience?
