Geo Targeted Marketing: Here and Growing
This AdAge article provides examples, along with new geo specific tools, of how brands are taking a deeper look at micro targeting consumers based on hyper local habits.
I'm one of those folks that loves what Foursquare can do, but I haven't been utilizing too much. The action of checking in continues to be more appealing as I see potential exclusives and partnerships for the places I frequent.
I haven't heard of the Yowza iPhone app, but after reading this piece, I'm curious to learn more about it.
