Even 'Serious News Sites' Need Advertising DollarsThe Dancing Obama on 20/20's Front Page
As a former Media Planner, I've seen everything.
I wasn't surprised when I visited 20/20's web site minutes ago. I wanted to see what the segment line up was for tonight's episode, yet I was distracted by the 'Dancing Obama' ad from Lower My Bills. Some media planner at ABC decided to allow Lower My Bills to advertise on 20/20. I'm sure the ad dollars this brings to ABC is lucrative, but the 'Dancing Obama' image near the credit score ad isn't the most 'tasteful' - especially for a respected news organization.
Goes to show - everyone can use a high CPM these days.
