07 · 21

Digital Media vs. Social Media

I recently asked for resumes of folks that had a strong digital media background, with a social media plus.

Through the beauty of the Internet, I was receiving DMs, emails and resumes.

Observation #1: Twitter and Facebook work
Observation #2: There is a disconnect between digital media and social media experience

Those of us from the 'old school' know what it's like to sell in an idea for a massive web site project, folding in new programming code, ensuring the site loads well for the user, while providing a clean navigation throughout. Then there are those of us that can apply that information and piggy-back it up against social media best practices.

For the first time, I realized that there is a shortage of people with a solid understanding of both camps. Of course, no one is saying one needs to be a web programmer, but at the same time, leading a team thru tasks/timeframes and understanding the crux of how to create a web site are important skills that seem to be fading away. Being able to then apply social meda best pratices to that consumer experience is then considered a huge win.

Anyone else feel this way? What say you?