Details About My New Job with Edelman..and How Twitter Spread the Word
I've seen the beginnings for user navigation standards, eCommerce shopping carts, search engine marketing, display advertising, the Pop-Under phase, spyware, performance marketing and all of things that led to the Web 2.0 strategies used today.
Part of my daily activities in 2008 involved research with 'who is doing social media well'. I read up on brands, campaigns, trends, success stories, mistakes, etc. and made note of those companies that did a fantastic job with all of the above. One of those companies is Edelman. Living in Chicago, I've grown to know a good portion of the Edelman team. Smart people, passionate about their clients and an overall fun bunch
I discovered a fantastic opportunity with Edelman's Social Media team and will be joining the group, effective January 2009! I will be helping to build out the social media strategies in the Consumer Brands division, working closely with Danielle Wiley. In a nutshell, she rocks.
It took me a while to hone in on the type of work and company that not only fit my background, but excited me with the idea of going back to the corporate environment. Social media evolves on a daily basis and assisting clients with the ins and outs of how these trends is right up my alley.
I announced my acceptance on Twitter. Within minutes, Marshall Kirkpatrick posted an article on his blog. A simple Tweet to my friends, colleagues and fellow Twitteri resulted in a press release.
Now that's what I call Twitter at its finest:).
