The Daily Blagica

Let's take the person who decides to start a landscape company.  These green thumbs connect with their customers everyday, but they acknowledge the fact that a highly scalable and efficient tool is needed to serve more customers. Enter social media.  Now, let's take into consideration that this person has been landscaping for years. Perhaps they took over a family business.  Or, this individual was so inspired by Olmsted that their company motto is to make every lawn and bush a work of art. In a nutshell, this entrepreneur understands horticulture in the same way that Michael Jordon knows basketball.

But they don't know social media.

Enter, the social media expert.

Landscape Larry wants to know the basics of how to use a multitude of social media services to accomplish two basic things, loyalty and new customers.  He doesn't need to understand what a social graph is, what the technicalities of the Google algorithm are or the rules and regulations for conducting a promotion outside of Facebook's native environment.

Landscape Larry needs you to get your head around what he does for a living. He needs to know that you have his back and will bring the best recommendations to the table in a way that makes sense to him. Surely, Larry may have additional questions on how a specific platform works, but let him ask the question. Don't throw a series of theories or case studies at him when he simply wants to find people that need front yards polished up.

Don't worry, when the evening rolls in and Landscape Larry is surfing the web, keeping tabs on how you are doing, he'll come across your guest blog posts, retweets and Facebook updates - ensuring him that you are learning about the industry and telling your peers about your findings at the same time.