Brands, Twitter and PR
I wasn't too keen on this title, "For Companies, a Tweet in Time Can Avert PR Mess", but I did enjoy the content of the article. An piece in today's Wall Street Journal highlights how a few large brands use Twitter to communicate with their consumers.
Twitter and social media is indeed powerful for large brands, but the economies of scale that it can present for small-mid sized business (especially moms and pops) can truly transform a business.Do you run a small mom and pop? How do you use social media, especially Twitter, to respond to consumer concerns?
