03 · 26

Gamechanger: iPhone App, Line2, Provides Potential Relief for AT&T Users

Wow.

Just finished reading Pogue's piece on the new technology from Toktumi, enabling iPhone users to have another phone line. Why is this so key? Phone calls can be made via WiFi signal, since many AT&T users (including yours truly) struggle with making phone calls in many indoor locations.  The second phone line acts very much like a second phone, complete with your contacts, new phone number and the ability to set up various voicemail boxes.

I plan on testing this out soon.

03 · 24

Social Media Internship Opportunity: Quinn for Illinois Gubernatorial Campaign

(This post is not an endorsement for Mr. Quinn. I'm just spreading the social media job news)

I just received word that the Quinn for Governor camp are looking for a social media intern. Is this you? If so, here are the details:

###

 

New/Social Media Internship:

The new media intern will report directly to the campaign’s communicators director, who is responsible for all media and messaging activities. This intern will be responsible for assisting in the management of all social media.  This will include maintaining the website, refining and updating the Facebook and Twitter sites, executing email blasts and looking for new opportunities to get the campaign’s message out.

 

This internship is unpaid; however, we are willing to work with your university to allow this to be for-credit based off any requirements.  We are asking for a minimum of 10 hours a week.  In a perfect world, we are looking for someone who could work 25+ hours a week; however, we completely understand the demands of college class schedules.

 

As part of the application we are asking for 4 items:

1)     A short cover letter outlining any relevant experience as well as your desire

2)     A resume detailing your experience and education

3)     Information regarding when you would be able to start, when you anticipating finishing, and an ideal weekly schedule for you.

4)     Two references (at least one must be college- or work-related)

Interested candidates can submit documents and/or contact Neil:
nkhare at gmail dot com or 913.908.4844.

 

###
03 · 19

Google: If You Don't Want Us to Track You, No Problem

I'm curious to see how this will shake out.

Soon, online citizens will be able to opt out of being tracked by Google Analytics. The impact could be quite large if enough online users decide to opt out, however, this reminds me of the cookie disabling feature - many people didn't disable their tracking cookies. Online advertising was affected, but not too much.

03 · 19

Arriving at the Hospital (video)

This is the video I captured as we pulled up to the hospital. I'm still in shock that I was in labor!
03 · 18

Take Back Control of Your Inbox

Having returned back to the office after having my little one, I vowed to create a more efficient system for managing my email.  This handy how-to video from Gina Trapani is a useful first step!  The video is under 3 minutes - enjoy.

03 · 16

You Know Its Spring Time When...

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I bust out my silver Pumas!
03 · 11

Attention Chicago Developers and Techies, Show Me Your Stuff

I know many of you personally, but it's time to take up our relationship a notch. 

I'd like to see the types of web sites, apps, tools, etc. you've created.

Why?

Projects in the works for both personal and professional -and I'd like to hook you up. I also get asked about 'who do you know that can do XYZ'. I spend half my day racking my brain with the 'who'. Help me with the 'what' by placing your information in the comments.

If you are interested, please include the URL(s) in the portfolio below. We could start a pretty hearty list here!

03 · 10

Tip for New Tech/Social Media Startups: Regional Representation Helps You Win

When I was an intern at McCann-Erickson, I was the designated 'body' to attend meetings from advertising sales reps from magazines and other media properties. Every Wednesday, I was sent to the board room to take notes, understand the media kit and report my findings back to senior staff.  It is from this experience that I was able to 'meet' the late John F. Kennedy Jr. Mr. Kennedy was in town promoting his magazine, George.  I wasn't invited to this particular meeting, so I rode the elevators for an hour until the doors of the 15th floor opened and I 'ran' into him. What a beautiful man he was...

Fast forward to my days at Orbitz. As a member of the eMarketing team, I had numerous meetings with sales reps from sites like Yahoo!, ESPN, Google, iVillage, AOL, Doubleclick (before Google purchased them), Travelzoo, etc. The list goes on and on. Having a phone call to sort through issues and/or a potential ad buy was one thing, but nothing beat the face-to-face discussion over coffee, lunch or at a marketing event.

Today, we are in an historic moment of how quickly things are evoloving on the web. Gone are the days of the Geek Elite latching on to a new gizmo or social media darling - the gates are opened. Marketers and agencies are in constant training, keeping up with the latest developments in technology. It's one thing to test a new interface or be in the Alpha stage of a launch, but understanding what is next on the horizon is key. As a member of the group that helps large brands understand your bells and whistles, I need access.

I need access to your biz dev teams. I need access to an internal expert who has the ability to be in or around the Midwest (Chicago) and chat with me over the phone or at one of our fine coffee houses.I have ideas I need to bounch off with someone. I have questions about platforms, APIs and the feasibility of upcoming projects.  This, perhaps, negates the idea of social media: a small startup of 4-10 folks creates a sensational tool that catches on quicker than one can say 'www'. I KNOW this seems like you are following an online 'sales' model that you may not like. I also understand that you understand that revenue needs to be made - and growth is key. I would hope that as VC funding is secured, you begin to open the doors to hiring more people to handle the numerous requests I'm sure are coming your way.

If face-to-face isn't possible, how about office hours?

I want to help you grow. Whatdya say? Let's chat.

03 · 06

The Benefits of Failure

A handy lesson from JK Rowling. A must watch/listen.

J.K. Rowling Speaks at Harvard Commencement from Harvard Magazine on Vimeo.

03 · 01

Facebook Stats: I'd Like to See More

I visited Facebook's Statistics section today and came across these figures:
  • Average user has 130 friends on the site
  • Average user sends 8 friend requests per month
  • Average user spends more than 55 minutes per day on Facebook
  • Average user clicks the Like button on 9 pieces of content each month
  • Average user writes 25 comments on Facebook content each month
  • Average user becomes a fan of 4 Pages each month
  • Average user is invited to 3 events per month
  • Average user is a member of 13 groups
This is fine and dandy, but I'd like to see another deeper subset of metrics:
  • Average time spent on Fan pages
  • Average time spent lingering on individual photo albums
  • Average time spent looking at the main section of the news reader
  • Average time spent creating and editing friend lists
  • Average time spent removing one's self from Groups and Fan Pages
  • Average time spent attempting to upload a video or phot
  • Average time spent checking new comments/likes to status messages (including a lumped up summary from mobile AND web)
  • Average time spent updating status message with the 'tagging' feature of another Facebook user
Anything else you'd like to see added to Facebook's public set of metrics?
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